The Importance of Good Photography

The Importance of Good Photography

90% of information transmitted to our brains is in fact visual.
Importance of Good Photography

It has been said that your website and brand is only as good as your photography, and we couldn’t agree more. First impressions are lasting impressions, so make it count with visually appealing imagery.

Before your customer even considers reading your text, they are drawn firstly to your photography. Check out the picture above of a recent website we completed for Waterford Walls. The photography across this website is top notch, and definitely makes you want to take a look around their site.

Below are the reasons we believe that high quality photography is so important in all of your digital marketing efforts:

Grabs Attention

Humans are visual by nature, we are visual creatures. So much so, it is said that 90 percent of information transmitted to our brains is in fact visual. We respond to, and process visual data better than any other type of data. When someone skims a news feed, or a social media feed, an image attracts the human eye much more than a standalone block of text.

We are exposed to approx. 4,000 – 10,000 ads a day!! A crazy stat, we know. Of course, we can’t take notice of all of these ads, so we start a screening process to block out the majority of these ads. In fact, we only register about 100 of the ads that we see. So the question is, how can you stand out from the crowd and be seen by your customers? We feel the best starting point is strong imagery!

Increase Reach & Engagement

The clear directive is that using well-designed, compelling images in your social media publishing will greatly improve your readership, and help engage your audience. If users are interacting with your pictures, this will give you a much broader reach across your social media platform. With Facebook’s most recent algorithm, Facebook is now all about meaningful interactions and will reward your post with broader reach if people are interacting with it.

According to Buzzsumo, posts on Facebook, with a picture, attract 2.3 times more engagement than those with no images. I have no doubt that as we evolve, this figure is going to increase, and rapidly.

Good pictures provoke users to engage with your content, they capture users attention… think of yourself as a website or social media user. Do you pay attention to pictures that aren’t of high quality or are taken badly? I know I don’t! For this reason, it is easy to see the impact that visual content has on reach, engagement, and sales.

Builds Trust

If you saw a social media campaign or a website with poor quality pictures, would you be willing to buy their products or services? I know I would seek alternatives for a more aesthetically pleasing website. People will judge you on what you present to them. If your customers see low quality images, they are more than likely going to associate your brand with low quality products and services… not the ideal start with your potential new customer!

Improves Understanding of your Brand

High quality pictures can bring your brand to life. It can be difficult to describe the features of benefits of your product/service. This is especially true on social media platforms, where you are limited with the amount of information that people are willing to read.

By using imagery it allows you to make your product or service real. Why not take your product or service out of the box and show it in the working world?

Drives Sales

High quality images are the hook that catches a potential customer. It can make or break your online marketing efforts. As we said above, good photography will grab your customers attention, build trust, and increase engagement. What will this to? Increased sales!! We can’t stress the importance of good photography enough!

Professional Photography

We recommend investing some of your budget into getting professional photos taken. Although it is the more expensive option, it is definitely worth it. Your photos will be unique to you and your brand. It also allows you to highlight your USP’s and have some involvement in the pictures that are produced.

Stock imagery is also an option, but you are risking a lot of other businesses using the same image. However, we would definitely opt for this, over bad imagery that no one else will have!!

 

The imagery on your website is one of the most important factors to a good looking, engaging site. It is the aspect of your site that will encourage your customers to look through your site and learn more about you and what you can offer them. Get in touch with us today for any queries you have in relation to your photography and your website.

DYK?

Facebook generates 8 billion video views on average per day

Social Media Today

DYK?

65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information

Google

DYK?

30% of mobile searches are related to a location

Google

DYK?

81% of shoppers conduct online research before making big purchases

Retailing Today

DYK?

Google gets over 100 billion searches a month

Mashable

DYK?

50% of search queries are four words or longer

Wordstream

Joanne, Aaron and the team at Transpose Digital were consummate professionals, they provided:
  • timely updates of their progress
  • a clear path relating to the work they were carrying out on our behalf
  • in-depth consultation with us on an ongoing basis
  • clear instructions about how to manage the website and Google ad words campaigns once they were finished their work
  • a reasonable cost structure where we could see the value for money within their work

I would not hesitate to recommend their work to other companies, NGOs etc.

Lochlann Scott, CEO of Helplink Support Services

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

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