Everything we do online starts with search! Whether you want to find your nearest florist, or whether it is the top destinations to run a marathon, we all depend on search engines. As a result, Search Engines are continually trying to improve their performance, striving to deliver the best results based on a users keyword search. Their aim is to deliver the most relevant results to the user. This is where Search Engine Optimisation (SEO) comes in.
A Search Engine, such as Google, takes the following aspects of your site into account when displaying results:
- your websites ease of use and navigation
- does your website provide information relevant to the search query
- do you have credible content
- speed of website with professional design
You may have a new website up and running, but until you fully optimise this website to meet search engine’s protocol you may not position competitively in search results.
SEO is an ongoing process. Search Engines continuously update their algorithms to improve their results for each user. Therefore, it is essential that you know what new trends are happening, and what changes are necessary to keep up with these trends.
What exactly does Search Engine Optimisation mean?
Search Engine Optimisation is a word that is thrown around quite often. So what does it mean? Search Engine Optimisation is the term used to increase the organic (non paid) traffic from search engines to your website.
SEO is a cost effective marketing strategy. It will help your website to be seen by customers when they are actively looking for a product/service similar to yours. Therefore this may increase your chance of conversion… if you provide them with quality information.
At Transpose Digital, we carry out keyword research. This research determines which search terms customers are using when searching for your product or service. These findings help to optimise your content so that you are providing relevant information to ensure you are rank competitively for that specific search term.
The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. There are many benefits to a good SEO strategy, some include:
- increased site traffic
- better brand awareness and credibility
- cost effective marketing strategy as it targets users who are actively looking for your product or service
Thinking of reviewing your SEO strategy or starting a new one?
We would love to talk to you about what we can do for you. Call us today for a chat!
