Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

Organic traffic to your website
Search Engine Optimisation (SEO)

Everything we do online starts with search! Whether you want to find your nearest florist, or whether it is the top destinations to run a marathon, we all depend on search engines. As a result, Search Engines are continually trying to improve their performance, striving to deliver the best results based on a users keyword search. This is where Search Engine Optimisation (SEO) comes in.

A Search Engine, such as Google, takes the following aspects of your site into account when displaying results:

  • your websites ease of use and navigation
  • does your website provide information relevant to the search query
  • do you have credible content
  • speed of website with professional design

You may have a new website up and running, but until you fully optimise this website to meet search engine’s protocol you may not position competitively in search results.

What exactly does Search Engine Optimisation mean?

Optimisation is a word that is thrown around quite often. So what does it mean? Optimisation is the term used to increase the organic (non paid) traffic from search engines to your website.

SEO is a cost effective marketing strategy. It will help your website to be seen by customers when they are actively looking for a product/service similar to yours. Therefore this may increase your chance of conversion… if you provide them with quality information.

At Transpose Digital, we carry out keyword research. This research determines which search terms customers are using when searching for your product or service. These findings help to optimise your content so that you are providing relevant information to ensure you are rank competitively for that specific search term.

The digital landscape has changed dramatically over the past few years, but SEO still remains an effective and important marketing strategy. There are many benefits to a good SEO strategy, some include:

  • increased site traffic
  • better brand awareness and credibility
  • cost effective marketing strategy as it targets users who are actively looking for your product or service

Thinking of reviewing your SEO strategy or starting a new one?

We would love to talk to you about what we can do for you. Call us today for a chat!

DYK?

Facebook generates 8 billion video views on average per day

Social Media Today

DYK?

65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information

Google

DYK?

30% of mobile searches are related to a location

Google

DYK?

81% of shoppers conduct online research before making big purchases

Retailing Today

DYK?

Google gets over 100 billion searches a month

Mashable

DYK?

50% of search queries are four words or longer

Wordstream

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

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