Search Engine Marketing (SEM)

Search Engine Marketing (SEM)

Paid ads on Adwords and affiliate websites
Search Engine Marketing (SEM)

Search Engine Marketing is the process of driving traffic to your website through paid ads. Search Engine Marketing, also known as Pay Per Click (PPC), is another avenue to take in line with your SEO marketing efforts. As well as organic search optimising, SEM can also be a powerful tool to get your brand in front of the right people at the right time.

Google Ads is the platform used to create ad campaigns across Google’s Search Engine and their affiliated sites. Google Ads allows you to be seen nationwide, to be seen by customers in your local area, or even globally! Not only this, but with Google Ads, you have power and control over these aspects of your ad campaigns.

4 Types of Ad Placements on Google Ads:

  • Search Ads – on Google’s Search Engine Results Page
  • Display Ads – placements across a network of websites and apps
  • Video Ads – have your ad displayed across different places on YouTube
  • App Ads –  app promotion across the Google Network

Depending on your campaign objectives, we infiltrate various placement types across the platform. In turn, this will allow us to achieve the best results to meet your campaign objectives.

Valuable Insight

Google Ads can tell you a lot about your customers from the search terms they use, to the time and days they are most likely to use search for your brand. The information you gather can also give you ideas for future blog posts and new web pages.

If you would like to discuss some of these options available to you, or want to get a better understanding of this advertising, please do call us today for a chat!

DYK?

Facebook generates 8 billion video views on average per day

Social Media Today

DYK?

65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information

Google

DYK?

30% of mobile searches are related to a location

Google

DYK?

81% of shoppers conduct online research before making big purchases

Retailing Today

DYK?

Google gets over 100 billion searches a month

Mashable

DYK?

50% of search queries are four words or longer

Wordstream

Joanne, Aaron and the team at Transpose Digital were consummate professionals, they provided:
  • timely updates of their progress
  • a clear path relating to the work they were carrying out on our behalf
  • in-depth consultation with us on an ongoing basis
  • clear instructions about how to manage the website and Google ad words campaigns once they were finished their work
  • a reasonable cost structure where we could see the value for money within their work

I would not hesitate to recommend their work to other companies, NGOs etc.

Lochlann Scott, CEO of Helplink Support Services

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

Connect with us...