Search Engine Marketing is the process of driving traffic to your website through paid ads. Search Engine Marketing, also known as Pay Per Click (PPC), is another avenue to take in line with your SEO marketing efforts. As well as organic search optimising, SEM can also be a powerful tool to get your brand in front of the right people at the right time.
Adwords is the platform used to create ad campaigns across Google’s Search Engine and their affiliated sites. Adwords allows you to be seen nationwide, to be seen by customers in your local area, or even globally! Not only this, but with Adwords, you have power and control over these aspects of your ad campaigns.
4 Types of Ad Placements on Adwords:
- Search Ads – on Google’s Search Engine Results Page
- Display Ads – placements across a network of websites and apps
- Video Ads – have your ad displayed across different places on YouTube
- App Ads – app promotion across the Google Network
Depending on your campaign objectives, we infiltrate various placement types across the platform. In turn, this will ensure the best results are achieved to meet your campaign objectives.
If you would like to discuss some of these options available to you, please do call us today for a chat!