Infokus Wedding Photography

Infokus Wedding Photography

Infokus is a wedding photography service based in Waterford City.

The Brief

The main goal when working with Infokus was to develop a website that showcased their wonderful wedding photography, while providing ease of navigation for the user across all devices. On top of the clean, pure design of the theme, imagery needed to be at the forefront.

Infokus also wanted a review of their cornerstone content.

Web Development

A lot of emphases was put on making sure that we could provide a fast, and well optimised website, so that performance speed was not compromised by the need for a lot of high resolution images in places.

We also modified the default WordPress gallery to provide a full width masonry grid style gallery.


Google Ads

We understood that the main aim of Infokus was to get potential customers to their site, and convert these people into leads. Therefore we decided that Google Ads was the best avenue for these objectives.

  • Created ad campaigns focusing on specific locations
  • Identified the relevant keywords that would provide leads
  • Tested different descriptions and headlines to identify the best combination for CTR and conversions


We identified keywords that would have the greatest impact in terms of organic search volume. From here, we optimised cornerstone content to make it easy for the user to understand. It also ensured that the users spend more time on the site as the content now adds value and provides the correct information to the user.


We have seen the below results since beginning working with Infokus:

  • Website loads in less than 3 seconds
  • Average CTR on Google Ads campaign – 9.1%
  • Infokus is ranking extremely competitively for all main search terms that we have optimised the content for


Facebook generates 8 billion video views on average per day

Social Media Today


65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information



30% of mobile searches are related to a location



81% of shoppers conduct online research before making big purchases

Retailing Today


Google gets over 100 billion searches a month



50% of search queries are four words or longer


Delighted with my new website for Indaba Interior Design. It was a very easy process and I’d highly recommend using Transpose Digital. Fab company

Chrisna Duffy - Indaba Interior Design

Great team. Great skill set. Great response time to any questions. Great all round.

Seamus Doyle - Fintan Stanley Ltd.

Highly recommended! A great team who have helped me get my work in front of the clients that work for my business – My wedding photograph business has seen huge growth in sales since i’ve had Joanne & Aaron working with me.

Keith Sullivan - Owner of Infokus

This company is amazing! I was looking to build my practice fast and Transpose Digital set up a Facebook campaign that brought in 30 new clients within weeks. I have recommended them to lots of people!

Claire Ryan - Owner of Ola Chiropractic Clinic

From our initial contact with Aaron and Joanne, through to project planning, design, build, and aftercare, Transpose Digital was 100% the correct choice for our business.

Their attention to detail and attentiveness to their customers is second to none, their design philosophy really helps our business stand out online, and the functionality and user-flow of our website is seamless. We couldn’t be happier with the result.

A superb team that Cailíno Music Publishers is thoroughly happy to recommend

Brendan Long, Co-Founder of Cailíno

I worked with Joanne and Aaron to build our website for my retail business. I cannot commend them enough. They far surpassed what I ever thought would be possible for our store. Our website looks incredible and is perfectly user friendly. They built me a very user friendly site that I can confidently update myself.

Lisa Connolly - Owner of Finders Keepers
Joanne, Aaron and the team at Transpose Digital were consummate professionals, they provided:
  • timely updates of their progress
  • a clear path relating to the work they were carrying out on our behalf
  • in-depth consultation with us on an ongoing basis
  • clear instructions about how to manage the website and Google ad words campaigns once they were finished their work
  • a reasonable cost structure where we could see the value for money within their work

I would not hesitate to recommend their work to other companies, NGOs etc.

Lochlann Scott, CEO of Helplink Support Services

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

Connect with us...