Infokus is a wedding photography service based in Waterford City.
The main goal when working with Infokus was to develop a website that showcased their wonderful wedding photography, while providing ease of navigation for the user across all devices. On top of the clean, pure design of the theme, imagery needed to be at the forefront.
Infokus also wanted a review of their cornerstone content.
A lot of emphases was put on making sure that we could provide a fast, and well optimised website, so that performance speed was not compromised by the need for a lot of high resolution images in places.
We also modified the default WordPress gallery to provide a full width masonry grid style gallery.
We understood that the main aim of Infokus was to get potential customers to their site, and convert these people into leads. Therefore we decided that Google Ads was the best avenue for these objectives.
- Created ad campaigns focusing on specific locations
- Identified the relevant keywords that would provide leads
- Tested different descriptions and headlines to identify the best combination for CTR and conversions
We identified keywords that would have the greatest impact in terms of organic search volume. From here, we optimised cornerstone content to make it easy for the user to understand. It also ensured that the users spend more time on the site as the content now adds value and provides the correct information to the user.
We have seen the below results since beginning working with Infokus:
- Website loads in less than 3 seconds
- Average CTR on Google Ads campaign – 9.1%
- Infokus is ranking extremely competitively for all main search terms that we have optimised the content for