HighTower Painting Products

HighTower Painting Products

HighTower Painting Products are a painting product company based in Waterford, Ireland.

The Brief

HighTower Painting Products came to us as they wanted a re-design of their website to focus on the mobile shopper which made up almost 70% of all website users.

They also wanted us to manage their digital marketing needs across Social Media, Adwords and Content Creation.

Web Development

As the HighTower website is an eCommerce site, our first job was to identify any areas that could hinder a potential customer from completing a purchase. To make sure we identified all potential areas and covered all demographics, we decided to hold a focus group to see how users got on when trying to purchase an item. Based on the feedback gathered, we implemented the following into our bespoke build:

  • Easier checkout and access to basket at all times on the site.
  • Social Media logins for quicker and easier purchases
  • All of the HighTower products can now be reviewed
  • A prominent mobile menu button for easy navigation

Social Media

We identified Facebook and Instagram as the best platforms initially for HighTower to focus on to gain brand awareness. To gain momentum on these platforms we also implemented the following:

  • A/B testing to understand the best use of media (photos/videos, Call To Action, etc.)
  • Identified the best time to post on Facebook for HighTower’s sector
  • Launched competitions to engage and excite potential customers
  • Launched “Top Tips” Blogs to educate current and potential customers


Based on HighTower’s objectives of increasing traffic to their website, lead generation and improved ROI we felt Adwords was essential. In relation to their Adwords campaign the following tasks were carried out:

  • Shopping Ad campaigns were a focus for the brand as we felt we could really showcase HighTower’s products here
  • We also created search and display ad campaigns for further reach
  • We carried out A/B testing on headings and descriptions to ensure a higher CTR
  • We highlighted upcoming promotions and updates through Adwords to increase traffic to their website



Due to the work we have carried out across our digital marketing services and web development offering we have seen the below results:

  • Identified a more focused audience and reviewed digital strategy to reflect this
  • Increased Facebook Page followers by 151%, and Instagram by 48% in 6 months
  • Ranking on Google’s first page for their top 5 search terms


Facebook generates 8 billion video views on average per day

Social Media Today


65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information



30% of mobile searches are related to a location



81% of shoppers conduct online research before making big purchases

Retailing Today


Google gets over 100 billion searches a month



50% of search queries are four words or longer


Joanne, Aaron and the team at Transpose Digital were consummate professionals, they provided:
  • timely updates of their progress
  • a clear path relating to the work they were carrying out on our behalf
  • in-depth consultation with us on an ongoing basis
  • clear instructions about how to manage the website and Google ad words campaigns once they were finished their work
  • a reasonable cost structure where we could see the value for money within their work

I would not hesitate to recommend their work to other companies, NGOs etc.

Lochlann Scott, CEO of Helplink Support Services

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

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