Galway Counselling Service

Helplink is a counselling service based in Galway, Ireland

The Brief

Helplink approached us as they were not ranking competitively in organic search across their top 5 key search terms.

In addition to this, their Adwords campaigns were not showing in Google Search.

Google Adwords

We identified that Helplink’s Adwords ad groups were not relevant to the chosen keywords. Also, their campaigns were not meeting Google’s Quality Score, and therefore their ads were not being shown. Due to this we implemented the following:

  • Organised campaigns into specialised groups to ensure keywords were relevant
  • Reduced search terms in each ad group to ensure all ads were relevant to the targeted search term
  • Tested various heading and descriptions in ads to understand which text resonated with users the most

Website Optimization

We analysed Helplink’s website and quickly realised that the website was very slow to load and quite difficult to navigate through. Also, the pages throughout the site were not optimised for specific search terms. Therefore we carried out the below to work to improve these issues:

  • Designed a new sitemap, and implemented an easier navigation system
  • Carried out a short term maintenance of the site to achieve a better performance
  • Reduced the amount of unnecessary and broken plugins running on the site.
  • Fleshed out content to provide more relevant information for users
  • Identified keywords with high monthly searches and low competition
  • Optimised content based on the keywords identified above


After completing the work for Helplink we analysed our SEO and Adwords efforts to find:

  • Keywords previously ranking on pages 3 to 10, now ranking on pages 1 to 2
  • Adwords campaigns previously saw a 2.3% average CTR, now are seeing an average of 8.6% CTR
  • Website is now categorised and easily navigated around
  • Page load speeds were greatly reduced.



Facebook generates 8 billion video views on average per day

Social Media Today


65% of smartphone users agree that when conducting a search on their smartphones, they look for the most relevant information regardless of the company providing the information



30% of mobile searches are related to a location



81% of shoppers conduct online research before making big purchases

Retailing Today


Google gets over 100 billion searches a month



50% of search queries are four words or longer


Joanne, Aaron and the team at Transpose Digital were consummate professionals, they provided:
  • timely updates of their progress
  • a clear path relating to the work they were carrying out on our behalf
  • in-depth consultation with us on an ongoing basis
  • clear instructions about how to manage the website and Google ad words campaigns once they were finished their work
  • a reasonable cost structure where we could see the value for money within their work

I would not hesitate to recommend their work to other companies, NGOs etc.

Lochlann Scott, CEO of Helplink Support Services

We found dealing with Aaron to be a really good experience, we noticed an instant improvement on the amount of traffic on our website, we would definitely recommend him, a really pleasant guy who provided a great service.

Jeff O Toole, Founder of JOT Energy

We couldn’t be more thrilled with our new website. Transpose Digital have achieved the perfect blend of professionalism with a personal touch. Our website now provides a warm & welcoming gateway to our practice.

Dr. Deirdre Ryan, Clinical Director of Aruna Psychology

Joanne has been managing and planning our on-line Social media section for the last six months and with her expertise, we are getting recognised not only by our Target markets but also our industry peers. Her strategy and  planning skills has helped us to be recognised not only locally but nationally.

Keith McGrory, Owner of HighTower Painting Products

We engaged Aaron from Transpose Digital to undertake a re-design of our website and on-line E-commerce store. The finished product is evident that he has a wealth of design & development experience. We would highly recommend him & Transpose Digital to undertake any design or development work you require.

Keith McGrory, Owner of HighTower Painting Products

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